February 3, 2026

Why choose a plant-based alternative to butter?

Butter is a staple of French cooking. But with growing concerns about health, the environment and practicality, more and more consumers are turning to plant-based alternatives. Holéo, a butter-flavored plant oil made from just 3 natural ingredients, stands out as a concrete solution.

1. Better for cardiovascular health

Butter contains approximately 215 mg of cholesterol per 100 g and a high proportion of saturated fatty acids (51 g/100 g). Holéo, being 100% plant-based, contains 0 mg of cholesterol and only 8.4 g of saturated fatty acids per 100 ml. It is naturally a source of omega-3 (from rapeseed), omega-6 (from sunflower) and vitamin E, which contribute to maintaining a normal blood cholesterol level.

2. Suitable for all diets

Holéo is lactose-free, gluten-free, palm oil-free and preservative-free. It is perfectly suited to people who are:

• Lactose intolerant
• Following a vegan diet
• Allergic to milk proteins
• Keen to reduce their animal fat intake
• Looking to lower their cholesterol

3. More convenient for everyday use

Unlike butter, which must be stored in the fridge and used within 2-3 months, Holéo keeps for 12 months sealed and 3 months after opening, at room temperature. No need to melt it: it is liquid and ready to use. Pour it directly into the pan or into your batter.

4. Less fat, same result

Holéo lets you use up to 40% less fat compared to butter. For 100 g of butter in a recipe, simply use 60 ml of Holéo. The buttery flavor is preserved, the texture stays soft, and the result is lighter.

5. A responsible choice

Producing butter requires dairy farming, with a significant impact in terms of greenhouse gas emissions and land use. The sunflower and rapeseed oils used in Holéo are grown in France or Europe, with a reduced carbon footprint. By choosing plant-based, you help protect ecosystems and biodiversity.

6. Only 3 ingredients

Where a typical margarine often contains more than 10 ingredients (emulsifiers, preservatives, colorings, acidifiers...), Holéo consists solely of:

1. Refined sunflower oil
2. Refined rapeseed oil
3. Natural flavor

That's it. A transparent, natural composition.